At ZooTools, we prioritize a seamless experience for both marketers and their audiences. Managing email preferences and ensuring users can unsubscribe easily is an essential part of building trust and maintaining healthy email engagement. Here’s how ZooTools empowers your audience to manage their email preferences with our unsubscribe links and the ZooTools Preference Center.

How the ZooTools Preference Center Works

Currently, the ZooTools Preference Center is straightforward and user-friendly. It allows recipients to:

• Unsubscribe or resubscribe from any campaign or transactional email.
• Do so without needing to log in—we handle everything automatically for them.

When a recipient clicks an unsubscribe link, they are directed to our self-hosted unsubscribe page, where their request is processed instantly. Every email sent through ZooTools includes this functionality, ensuring compliance with email regulations and making it easy for users to manage their preferences.

Adding Unsubscribe Links to Your Emails

Each email sent from ZooTools includes:

1. Unsubscribe Links: Easily inserted into your email content using the {{unsubscribe}} merge tag.
2. Unsubscribe Headers: Added automatically, allowing email clients like Gmail to display an “Unsubscribe” button directly in the email interface.

How to Insert an Unsubscribe Link in Your Campaign:

Step 1: Log In to Your ZooTools Account and open your email campaign.

Begin by logging in to your ZooTools account. If you haven't already, sign in to access your email marketing campaigns.

Select the email campaign to which you'd like to add the unsubscribe link. If you're creating a new campaign, follow the steps to design your email first.

Step 2: Edit Your Email Content and Insert the Unsubscribe Link

Once you've chosen or designed your email campaign, it's time to edit the content. Click on the email content block where you want to insert the unsubscribe link.

Now, you'll want to insert the unsubscribe link with the {{unsubscribe}} href. You need to create a new link and add the {{unsubscribe}} tag.

https://lh7-rt.googleusercontent.com/docsz/AD_4nXcqspzG-xta_cS8G0QPZwodLkDwCO4dKGsZ5OxFhrkj0WUrsCxZRu_y9xjq8kQC65usozatu8YCqNkO9lGiDmNaTCuyMf-xrDdY2UP1ACYRFq97uzWeAa_R7LFGsGJV8Sk3ko4J?key=PjJZ5o_y-uR1XZTQg5Jpyvd2

This variable will be replaced by a unique unsubscribe link for your user that will direct recipients to your unsubscribe page. every user will have a unique unsubscribe link to manage their subscription safely.

What does the unsubscribe page look like?