Email deliverability can make or break your campaigns. Ensuring your emails land in your recipients' inboxes—not their spam folders—is critical for the success of your email marketing efforts. Here’s a step-by-step guide to identify and resolve common email deliverability issues in ZooTools.

Step 1: Identify the Issue

First, determine the scope of the problem:

• Are emails bouncing back?
• Are they landing in the spam folder?
• Are recipients simply not receiving your emails?

Use ZooTools’ analytics to review bounce rates, open rates, and click-through rates. This will help pinpoint the root cause.

Step 2: Check Your Sender Reputation

A poor sender reputation is a leading cause of deliverability issues. To maintain a good reputation:

• Use a professional domain instead of generic free email domains like Gmail or Yahoo.
• Avoid sending emails to outdated or invalid email addresses.
• Ensure your email list is opt-in and free from purchased contacts.

Step 3: Authenticate Your Domain

Domain authentication builds trust with email providers like Gmail and Outlook. Make sure you’ve set up:

• SPF (Sender Policy Framework): Specifies which servers can send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Adds a signature to your emails, proving they’re authentic.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance): Aligns SPF and DKIM to reduce phishing risks and improve deliverability.

ZooTools provides detailed guidance on setting up these records in your DNS settings.

Step 4: Avoid Spam Triggers in Your Content

Email content plays a big role in deliverability. To stay out of spam folders: